The UN sustainable development goals we strive to achieve

How our brands are sustainable

100% locally manufactured Tencel is used for the entire collection, made from responsibly sourced wood pulp using minimal non-renewable resources. 65% of the energy needs of the fabric come from renewable sources such as windmills. The water footprint for this fabric is only 5% compared to traditional cotton. Terra Tribe is a proud supporter of innovation, and uses one-of-a-kind vortices spinning technology that enables a carbon credit of 30% compared to conventional spinning,which helps us get closer to our goal of a carbon neutral future. Plant based dyes, coming from Indian madder vines, natural indigo, iron vinegar, and leaves are used. Circular systems ensure solid waste generated is composted and the water is treated in an affluent system before it enters the natural water stream. Air pollution is kept in place with an air purification system in place. The entire process is kept closed loop helping us build a strong relationship with nature. Every piece of clothing is made with care by partnering with ethical factories keeping quality, fair wages and conscious use of resources in mind.Their products do not use any animal-based matter like fur, leather, wool, or silk in the making. They do not believe in animal testing, whatsoever. 

They ensure their pieces are made from clean material.This means they use materials which are up-cycled, repurposed, recyclable and renewable. Their material is ethically-sourced, it is as local as possible, and they source it at a fair rate from small vendors and not from big corp-orates.This ensures that the money they pay out goes to sending kids to school, and allows women to go to doctors—and not to lining the purses of already-wealthy conglomerates.Their pieces are handcrafted by traditional and contemporary craftspeople. They try and keep skills alive and use traditional methods in contemporary ways to keep tradition dynamic. If a non-traditional would-be crafts-person wants to learn handcrafting, they teach them in an apprentice-mode,aiming to provide livelihoods. They therefore don’t use machines as far as possible unless it is to aid the human hand.Their packaging is made from up-cycled paper and is covered with carbon paper and foam sheets–both materials which cannot otherwise be recycled.Their boxes are crafted by women and are a source of livelihood and empowerment for them. The adhesive used in their boxes is sustainable, and made from white flour, blue vitriol and water.Their shopping bags are made of waste flex sheets which are also otherwise dumped into landfills because they cannot be recycled. With each purchase, you buy into our dream and effort to making the earth an inclusive, resilient and sustainable place to live on

Swiatlo use a fusion of artisan block printed textiles, and recycled fabrics ranging from factory floor cuttings to post-consumer pieces found in street markets. Ajrakh Blockprints is made from a special form of hand block printing , done by Khatri craftsmen. They still practice the indigenous way of creating the fabric using natural colors such as indigo, henna, madder root, pomegranate, turmeric, mud and rust iron among many others .Creating ajrakh is quite a laborious process. Each different color on the cloth must have its own block and left to dry for a day before the next color can be layered on. Slowly down and having patience, reflecting and being mindful of their work- This philosophy combined with Ajrakh’s brilliant hues and handfeel, are why we love this technique.

She’s the amalgamation of nature’s finest woven by the combined efforts of the sky, soil & the spring,She’s comfort and captivation,he melody the earth hums as she passes by.She’s grace & goodwill.She’s Niraa.Handcrafted and hand-woven, Niraa aspires to stay true to its rich Indian heritage by trying to revive the Indian handloom. There, sure is some beauty in each thread passing together,moving at the will of the weaver into creating the most unique pieces one can possibly own.The joy to own something that has touched so many human hands, the weaver, the person who picks up several berries and vegetables to give that special color you can’t find anywhere else, the lady who cut each piece precisely so it fits you, to the guy who picked up smallest of pieces to create an up-cycled package that would eventually carry your garment all the way to you is immeasurable. Nira engages in fair trade practises, economically uplifting the much exploited part of society. It also ensures women empowerment in shape of  hiring a female workforce. Niraa brings the best of what can be.

Kapraaha was born from the idea of paying homage to the beautiful craft of hand block printing, incorporating the know-how of highly-skilled local artisans- whose families have been forwarding their craft, generations after generations.Hence, the blocks are intricately carved by rural craftsmen, and Kapraaha ensures fair trade practises and pays them well.Apart from working with artisans from Amer, Sanganer and Bagru ,Kapraha aims to contribute to the livelihood of many women by nurturing their skills of ‘silai’ (stitching) and ‘bunai’ (weaving).They use premium fabrics for all their garments hand sourced by their team.They also operate on a made-to-order model, eliminating typical inventory issues that lead to overproduction.

Kaura India’s products spread goodness by supporting radically transparent and ethical sourcing, clean water initiative, hygiene, education, and small business opportunities around India. They source their skincare ingredients from local Indian farmers. They use minimal machinery to expand their platform with more employment opportunities  as well as only use compostable and biodegradable transparent bags that can never harm the environment. Each product is made and packaged with Hand and utmost attention and style in Ujjain, Madhya Pradesh, India. Our bars and soaps come wrapped in recycled kraft paper.